Research
According to recent opinion polls I’ve given myself, 100% of those polled don’t trust businesses with a company email address that ends in hotmail.com, gmail.com, me.com, yahoo.com, and especially aol.com.
“Why?”, you ask. (just switched to a narrative, we’ll switch back at a random point in this paragraph.) “I’m glad you asked!”, I reply. Using a free online service shows a lack of research, care, and attention to one of the top 3 methods of communicating. The other two methods are phone and carrier pigeon (a.k.a. fax).
Reasoning
Easily spoofable
I registered albuquerquebank at gmail.com. Do you know what that means? That I had 2 minutes of spare time and was curious if it was taken.
Oh, you’ve already got an email address with your company name at gmail.com? No worries, I’ll just register the same at hotmail or yahoo, or register a slightly misspelled version on gmail. (yes, I could do this with a custom domain, but it would take longer than 2 minutes so I’d rather not)
With my strikingly similar email, I can email your customers and get private info, or just spam people and make them hate you. (I won’t, don’t worry)
Unprofessional
What I mean by professional is not simply relating to someone who is doing something as a profession, but relating to a quality that shows why I’m actually paying you rather than getting my neighbor’s kid to do whatever it is. (I know you have the hazmat suit, but the kid has a pretty thick winter jacket and a ski mask… close enough.) I guess my thought is you don’t care $15/year about your business, which is what it costs to have your own domain. (see the suggestions section for more info)
Really unprofessional
I won’t judge you for using clip art on your presentations (at least not out loud) but I will totally judge you if you use clip art for your logo. Using @hotmail.com at the end of your business email address reminds me of using clipart for your logo. It is like deciding you want to start a business and you want the image people associate with your company to be clippy the not-so-helpful help character in Office XP.
Open to sharing my emails
This is an opinion that has valid arguments on both sides, so I’ll be sure to only mention the arguments that support me.
Most online email services that are free would rather just give in to the government than fight for your privacy if push comes to lawsuit. If you run your own email server or use a private service, you can more ferociously protect your privacy as well as your clients’ privacy. (imagine I buy products or services from you and gmail gets subpoenaed for all emails on one of their servers that your account happens to be on and now all of my information is in some public court case? not likely, but slightly possible)
Suggestions
I am not suggesting that you must make everything about your business unique, customized, expensive, or original. (in fact I’ll outline why originality is for suckers in a future blog entry) I am merely suggesting that you invest $15/year on getting your own domain and signing up for a Google Apps account.
Or just sign up for a web host, like bluehost,that has basic email hosting built into your account.